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: European Retail Research: 2008 | Volume 22

ISBN : #3834910848 | Date : 2008-10-28

Description :

PDF-8d3bc | The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European R… European Retail Research: 2008 | Volume 22


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by Ayantunji Gbadamosi : Young Consumer Behaviour: A Research Companion

ISBN : #0415790093 | Date : 2017-12-14

Description :

PDF-98d1d | Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services … Young Consumer Behaviour: A Research Companion


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Young Consumer Behaviour: A Research Companion by by Ayantunji Gbadamosi

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by T. Calkins : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

ISBN : #0230340334 | Date : 2012-12-21

Description :

PDF-31555 | Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create market… Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth


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by Stefan Sell : Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern (German Edition)

ISBN : #3658039876 | Date : 2014-04-18

Description :

PDF-d9551 | Wie wird man vom Hidden Champion zum Brand Champion und wieso sollte man das überhaupt wollen? In Zeiten in denen sich die Königsdisziplin Markenaufbau und Markenführung im deutschen Mittelstand im tiefsten Dornröschenschlaf befindet, ist es höchste Zeit die Themen Brand und Hidden miteinander bekanntzumachen und die Champions endlich wach zu küssen. Also, folgen Sie den beiden Autoren Dr. … Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern (German Edition)


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by Anshuman Prasad : Postcolonial Theory and Organizational Analysis: A Critical Engagement

ISBN : #0312294050 | Date : 2003-05-19

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PDF-76aa4 | This book takes up a question that has rarely been raised in the field of management: ‘Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?’ Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial e… Postcolonial Theory and Organizational Analysis: A Critical Engagement


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by Christian Lüthje : Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824404982 | Date : 2012-08-01

Description :

PDF-74d56 | Der Autor entwickelt eine Methode zur Gestaltung einer Kunden-Hersteller-Interaktion, mit deren Hilfe die Kundenorientierung im Innovationsprozess sichergestellt werden kann…. Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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by Mr. Benjamin E. Warsinske : GroundWork: The Foundation for an Unshakable Brand

ISBN : #1540766640 | Date : 2016-12-01

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PDF-8554c | GROUNDWORK is an actionable quick-read that delivers deep value on the subject of brand strategy. There is an inherent shift happening among consumers away from traditional products and services and moving into experiences. We are entering a world where the lines are blurring between reality and digital. How brands choose to develop deep relationships with their customers will determine their su… GroundWork: The Foundation for an Unshakable Brand


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GroundWork: The Foundation for an Unshakable Brand by by Mr. Benjamin E. Warsinske

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by J. Ewing : Germany’s Economic Renaissance: Lessons for the United States

ISBN : #1137349735 | Date : 2014-04-09

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PDF-b3b7e | In Germany’s Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behav… Germany’s Economic Renaissance: Lessons for the United States


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[Pub.27gEu] Germany’s Economic Renaissance: Lessons for the United States PDF | by J. Ewing


Germany’s Economic Renaissance: Lessons for the United States by by J. Ewing

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by Susanne Christine Claas : Marktorientiertes Management in Wachstumsunternehmen (Entrepreneurship) (German Edition)

ISBN : #3835004549 | Date : 2006-07-26

Description :

PDF-855f3 | Susanne Claas analysiert, wie in Wachstumsunternehmen die Marktorientierung sichergestellt werden kann, und zeigt, dass ein starker Zusammenhang zwischen der Gestaltung des Managements und dem marktorientierten Verhalten von Wachstumsunternehmen besteht. Als besonders wichtige positive Einflussfaktoren erweisen sich die Aufnahme marktbezogener Inhalte in die Planung, die Betonung der Marktorientie… Marktorientiertes Management in Wachstumsunternehmen (Entrepreneurship) (German Edition)


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by Soren Hougaard : The Relationship Marketer: Rethinking Strategic Relationship Marketing

ISBN : #3642032427 | Date : 2009-11-25

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PDF-27e62 | In “The Relationship Marketer”, Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or “you and me”) is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business… The Relationship Marketer: Rethinking Strategic Relationship Marketing


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by Verena König : Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern (Innovatives Markenmanagement) (German Edition)

ISBN : #3834921815 | Date : 2010-02-24

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PDF-f76f2 | Verena König zeigt, welchen Beitrag das innengerichtete, identitätsbasierte Markenmanagement in Call Centern für einen langfristigen Markenerfolg leisten kann…. Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern (Innovatives Markenmanagement) (German Edition)


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by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

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PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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by Y. Kusume : Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

ISBN : #1137369000 | Date : 2013-11-25

Description :

PDF-c870e | For brands to succeed in a competitive environment they need to build a ‘loving’ relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand…. Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience


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: New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)

ISBN : #3319417266 | Date : 2017-01-12

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PDF-b9251 | Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and sta… New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)


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by Mohammed L. Ahmadu : INTERNATIONAL PROCUREMENT AND ELECTRONIC COMMERCE IN THE SOUTH PACIFIC: LAW AND PRACTICE (Vandeplas Publishing: South Pacific Law)

ISBN : #160042015X | Date : 2007-01-25

Description :

PDF-79fef | The South Pacific Rim, located in the Oceania region, is now more than ever before being rapidly integrated into the global economy. The forces of globalization, particularly information and communications technology are the driving factors. While the region is very well known as an exotic tourist destination, little is known about its laws and the potential facilitative commercial, trade and inve… INTERNATIONAL PROCUREMENT AND ELECTRONIC COMMERCE IN THE SOUTH PACIFIC: LAW AND PRACTICE (Vandeplas Publishing: South Pacific Law)


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